Case Studies > Advanta - Competitive Intelligence

The sheer volume of daily trade data and relevant credit card industry news made it difficult for Advanta marketing strategists to identify trends and opportunities. Processing the flood of statistics and answering ad hoc questions compromised executive productivity.

Yet, in a competitive business like credit cards, Advanta’s success depends on speed in turning mounds of data into kernels of intelligence that drive smart marketing moves.

Today, EMI aggregates and synthesizes all leading card issuer activities. Every day, we distill the two or three most important product improvements or competitive initiatives into a snapshot for efficient executive consumption. Every month, we provide in-depth visual dashboards of offers, mail volumes, targeting trends, financial market information and customer management techniques.

Now that Advanta’s marketing team is no longer buried in industry data, they’re focused on making proactive and informed decisions about product development, pricing and retention.