Case Studies > ByAllAccounts - Rebranding

ByAllAccounts, a web-based start-up, asked us to quickly develop their brand and launch their service, to stay ahead of the competition.

After extensive competitive analysis, EMI established the new brand’s position, logo and tagline.

We then created an integrated marketing program that included customized online product tours, sales presentations, a collateral system and corporate identity materials.

All materials were ready for use in just 10 weeks, and ByAllAccounts began closing new customers the following quarter.