Case Studies > The Hartford - Sales Campaigns

The Hartford Personal Lines division wanted to agressively expand its small market share of both home and auto sales in Texas.

EMI developed an integrated sales campaign pilot that combined product information, sales discipline and compelling communications. Sales reps received turnkey presentations and communications about Personal Lines offerings.

During the campaign period, Texas Personal Lines showed 40% higher growth than other states. There was a sustained use of the sales tools after the campaign ended.