Management > Management Director

Judy Cohen

More than 30 years experience in product marketing, marketing communications, sales management, CRM and direct response.

Imaginative and detail-oriented; accepts nothing less than perfection. Clients include First Union, Chase, BankBoston and Fleet, First USA, Fidelity Investments, Webster Bank, SBC, Bell Atlantic, and British Airways. Knows financial services and technology cold.

Expert at reading competitive patterns to find windows of opportunity for products and sales approaches. Creates highly effective integrated programs to drive sales force success, from lead generation to closing tools, from retention messaging to cross-sell programs.

Experience includes Hill Holliday, Clarion Marketing/DMB&B, ITT Information Systems, Pitney Bowes, Exxon, IBM.

B.A., Cornell University and M.B.A., New York University.

Motto: “Been there, done that” might be the most important marketing asset you can buy.