Capabilities

Intelligence
Market Intelligence

How do your channels compare to your competitors’ in efficiency and customer power? Does your brand provide a halo — or cast a shadow — on your prospects? What are the competitive advantages in your products? We’re experienced in design and analysis of qualitative and quantitative research, using traditional and online methods, and maintain a dedicated competitive and market intelligence team. Whether you have reams of data but not much “so what,” or need a baseline of facts for today and continuous improvement through tomorrow, EMI knows how to derive insights that are both practical and powerful to help you market smarter, and sell better.

Impact
Channel Marketing Strategy

What’s the biggest investment you make in generating sales?  For most organizations, it’s in the channels used to sell: field sales, intermediaries, e-marketing, or direct response. Unlike most agencies, we start our marketing strategy from your channels and build out from the foundation of your brand. What are the touchpoints between customer awareness and purchase? How do we maximize channel adoption and advocacy to drive belief and behavior? How do we leverage the selling infrastructure you’ve already got in place and make it a stronger competitive advantage? Effective marketing begins with selling your product to sales, and making sales and service the voices of your brand. Let us engage your sales engines in accelerating success.

Innovation
Product Launch

Creating the product or selling the product — which is more important? Neither succeeds without the other. Both must be engineered relentlessly to deliver on your brand promise, and make your intermediary or customer experience uniquely valuable — whether you deliver an intangible service, a digital interface, a concrete commodity or all of these. Who is the target? How can the offer leapfrog competition? What will go beyond the expected to be memorable When this work is done well and continuously, the go-to-market strategy is self-fulfilling. We combine discipline and imagination to develop concepts that endure, and launch them in ways that set you apart from the noise.

Imagination
Creative Execution

Without the words and images that bring markets to action, strategy isn’t worth the paper it’s written on. Too often, creative is dismissed as frivolous, a “nice to have.” But the big idea is nothing until it’s real — until it captivates and compels response.  When strategy is powerfully executed with creative ideas and clear language, and executed consistently across sales channels — from e-marketing to the call center, direct response to the field — return on marketing investment soars.