Thought Leadership

Domain expertise is central to EMI’s success, and to the value we bring to our clients. We anticipate market trends and marketing realities. We research issues with rigorous inquiry, building a foundation for imaginative and pragmatic advice. Our founder and managing directors are sought-after contributors to industry publications and events.
 

Learn more from our white papers…

• Boosting Wholesaler Performance: The Case for Intermediary Relationship Marketing (Updated November 2011)
• The Leaky Bucket: Managing B2B Email Lists in a Deliverability-Focused World (New October 2011)
• New Perspectives on Social Media: Sales Enablement in Financial Services (Updated October 2011)
• Social Media Payment Applications (5th Annual Mobile Banking & Emerging Applications Summit)
• Taking Early Advantage of the Business Turnaround to Drive Profitable Growth from Business Cards
• Solving the Sphinx’s Riddle: Helping Retirement Professionals Capture $5 Trillion in Motion
• Sales Enablement: Develop the Tools that Deliver Results
• Chasing Customers: Capturing Deposits in Today’s Economy
• The Transformation of Small Business Banking
• Reinventing Loyalty by Rewarding the Banking Relationship
• Expanding Rewards Impact While Maintaining Program ROI